Dynamic and robust project photography is vital to successfully promoting your firm. While it can become one of the more daunting and expensive parts of the process, it is a worthwhile investment. Good photography not only showcases the design of a project, but it helps cultivate a cohesive brand presence and builds the foundation for a firm’s marketing efforts.

Storytelling is at the crux of marketing, especially in the design industry. Each firm possesses its unique narrative, and these narratives expand with each project they complete. There are various platforms to convey these stories, but one of the most impactful is through a company’s journal on their website.

As firms grow and begin to work with more high-profile clients, the likelihood of a client requesting the project be under NDA increases. These projects are often impressive and provide an excellent opportunity to showcase high-caliber work. However, it can be tricky when a company cannot publicize it. There are a few workarounds to discreetly promote these projects without violating a part of the agreement.

Pinterest is a widely used social media platform, especially within the design community. Designers use it for their projects, whether creating mood boards for clients or searching for general inspiration. Creatives have flocked to the platform since its inception in 2009. But it can also serve as a beneficial marketing tool.

It’s not news that social media is a critical marketing tool. The hierarchy of these platforms is often up for debate, but which are deemed the most beneficial varies across industries. For the design industry, Instagram prevails as the top platform for marketing purposes. However, there is another crucial platform often overlooked, LinkedIn.