LinkedIn: The Dark Horse of Social Media
It’s not news that social media is a critical marketing tool. The hierarchy of these platforms is often up for debate, but which are deemed the most beneficial varies across industries. For the design industry, Instagram prevails as the top platform for marketing purposes. However, there is another crucial platform often overlooked, LinkedIn.
Founded in 2002, LinkedIn has served as a space for professional networking, where employers seek potential candidates and job seekers find open positions. As the platform continues to evolve, it's expanding its different capabilities. In 2018, Linkedin launched "LinkedIn Pages'' which allows businesses to create a company profile and post content. This feature is now a valuable asset to companies. It enables them to reinforce their credibility, showcase their employees, and share unique information about their firm to their followers and connections.
Builder, Grassi & Associates’ Linkedin Company Page
Creating and maintaining a robust company page on Linkedin is advantageous for several reasons. When searching for new potential employees, it allows candidates to learn and follow a firm's updates. But job seekers aren't the only ones to search for or follow a firm's company page, potential clients, and industry partners as well. When potential clients are in the vetting process, they often visit a firm's various social media profiles. They may also search for a firm's principals' profiles, so it is essential to ensure they are updated and comprehensive. Linkedin contributes to a cohesive brand presence and reaffirms company credibility.
The ability to post on a firm's Linkedin page is vital as it tailors content to an audience that may not be on other platforms such as Instagram or Facebook. LinkedIn makes it easier to share direct links than on Instagram, resulting in an ideal place to share recent press features or blog or journal posts, driving traffic back to a firm's website and portfolio.
The typical cadence for sharing content on Linkedin is much less than on Instagram. Posting at least two to four times per month is essential to increase engagement and maintain relevance. Also, resharing posts directly is simple, and encouraging a firm's principals and employees to reshare company posts is an excellent way to reach a broader, more diverse pool of people.
COUPAR offers assistance with social media content creation and management, including LinkedIn. To learn more, visit our marketing services page or reach out directly to marketing@couparconsulting.com
