Take 10 With COUPAR's Creative Director Tricia Kerr

Creative Director, Tricia Kerr, has been an integral part of COUPAR since the company’s inception. She holds a degree in Architecture and Community Design from the University of San Francisco and brings a wealth of knowledge and experience in website development and marketing. Even before the Pandemic, Tricia worked remotely from her Southern California home, where she lives with her beautiful family. Read on to learn more about one of our fantastic marketing team members.

CC: What attracted you to COUPAR?

TK: I met Krista when we both worked at an interior design firm in the city. When she started COUPAR, I helped her with some of her web design and marketing projects and have been with the company ever since! I love that this has always been a woman-owned and woman-run company that started from the ground up. I’m proud to have been a part of this journey seeing the company grow from two people to 20+ over the last decade.  

CC: How has your role evolved throughout the growth of COUPAR?

TK: I was fresh out of architecture school when I started working at COUPAR. My role has evolved organically over time as my life has changed. I worked remotely initially, then moved back to SF for a couple of years to work in the office in a more significant role; once I had my first son, I cut back to part-time and moved back down to Southern California, where I am now, but with two kids! I’m very grateful that my role has expanded and contracted to allow me to have time with my kids while still pursuing my career.

Interior design by Suzanne Tucker/Tucker & Marks. Photo by Roger Davies.

CC: Favorite Interior Design style?

TK: Having been in the design industry for over ten years, I appreciate many different styles. Still, when decorating my own home, I’d call my style “California Casual” - I like clean lines, neutral colors, and interesting textures.

CC: What is one item you could never live without?

TK: With two young boys I drink coffee, lots of coffee.

CC: How would most people describe you?

TK: Detail-oriented, a true introvert, patient, laid back :)

CC: What is your ideal way to spend a weekend day?

TK: A fun outing with my family - like a family bike ride to the park for a picnic

CC: What’s your favorite part of the creative process?

TK: I love the beginning and end of projects - brainstorming ideas, drafting initial design ideas, and then seeing projects come to life - launching websites and seeing an ad we designed in print.

CC: Who do you admire and why?

TK: My parents have always encouraged me to express my creative side and pursue my love of architecture and interior design.

CC: Your idea of a perfect meal?

TK: Cacio e pepe with a delicious glass of wine.