The COUPAR Edit

Your go-to for design industry insights and education. Explore our monthly blogs, meet industry leaders in our Take 10 series, and learn from historic design icons. Enhance your business with practical marketing and design tips. Subscribe for monthly updates!

The Private Portfolio: How To Navigate NDA's and Other Design Challenges
Strategy COUPAR Strategy COUPAR

The Private Portfolio: How To Navigate NDA's and Other Design Challenges

As firms grow and begin to work with more high-profile clients, the likelihood of a client requesting the project be under NDA increases. These projects are often impressive and provide an excellent opportunity to showcase high-caliber work. However, it can be tricky when a company cannot publicize it. There are a few workarounds to discreetly promote these projects without violating a part of the agreement.

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Pantone Color of the Year: Very Peri
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Pantone Color of the Year: Very Peri

Pantone has announced its color of the year for 2022: Very Peri. This bold, whimsical hue represents the hopefulness we're all beginning to embrace. As we slowly emerge from extended periods of lockdowns, we lean on colors that add a playful, lightheartedness to our days.

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Take 10 With COUPAR's Creative Director Tricia Kerr
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Take 10 With COUPAR's Creative Director Tricia Kerr

Creative Director, Tricia Kerr, has been an integral part of COUPAR since the company’s inception. She holds a degree in Architecture and Community Design from the University of San Francisco and brings a wealth of knowledge and experience in website development and marketing.

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Pinterest: A Hub for Creativity and Strategic Marketing
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Pinterest: A Hub for Creativity and Strategic Marketing

Pinterest is a widely used social media platform, especially within the design community. Designers use it for their projects, whether creating mood boards for clients or searching for general inspiration. Creatives have flocked to the platform since its inception in 2009. But it can also serve as a beneficial marketing tool.

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LinkedIn: The Dark Horse of Social Media
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LinkedIn: The Dark Horse of Social Media

It’s not news that social media is a critical marketing tool. The hierarchy of these platforms is often up for debate, but which are deemed the most beneficial varies across industries. For the design industry, Instagram prevails as the top platform for marketing purposes. However, there is another crucial platform often overlooked, LinkedIn.

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Take 10 With Designer Gary Hutton
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Take 10 With Designer Gary Hutton

Gary Hutton is known as the "Dean of West Coast Design." He grew up on his grandmother's apple ranch in Watsonville, studying studio art with iconic 20th-century artists Wayne Thiebaud, Manuel Neri, and Robert Arneson at UC Davis. Coming to the Bay Area, he completed his design degree at the California College of the Arts. This diverse background that bridges rural with urban and juxtaposes the obvious with the esoteric is what makes Gary's work unique.

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Take 10 With Cinergy’s CEO Greg Francis
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Take 10 With Cinergy’s CEO Greg Francis

Greg Francis is CEO of Cinergy, a company that seamlessly integrates construction with acoustic design for luxury multi-media theatres, recording studios, and noise control. The firm also offers the latest technology in secure environments for residential, commercial, and industrial properties.

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