Since COUPAR’s inception, developing a sound process has always been at the forefront of our business. The design industry focuses on the value of aesthetics, but process and practicality can often be absent. Firms have individuals with an innate sense of creativity, which is undeniably an integral part of the business, but systematically approaching these visions is crucial.

COUPAR has always found great worth in the San Francisco design community. Now its members show unwavering support and empathy for one another both online and off while we Shelter in Place.

Now, as we "Shelter in Place," your website is more than ever your virtual calling card.  How is yours looking? Does it reflect your brand, what you have accomplished, and where you want to take your company? COUPAR, as a design consultancy firm, creates websites that showcase your portfolio and succinctly narrate your story.

As we hunker down and begin to brave the COVID-19 storm, we are all adjusting to a new normal. The design industry is undoubtedly changing by the day, like many others, but it’s crucial not to panic. As a consulting agency, COUPAR is here to assist you in evaluating what your firm needs in this current climate and how to move forward.

California has enacted a new “Gig Worker Law,” AB5, designed to extend employee classification and regulate companies that hire gig workers in large numbers. What does this mean for freelancers and employers in the design industry?

What do designers get when they engage with COUPAR's Studio team? One of the most distinctive elements of our design team is that we are there when you need us and gone when you don't.

It’s no secret that the media landscape for interior design magazines is in the midst of a sea change. Regional magazines and franchisees with regional issues are a dark horse in the publication race.

Autumn is a season that provides an opportunity to pause and reflect on not only personal fruitfulness of the past months but professional as well. What does your marketing look like and what’s your plan for 2020?