Website: Your Virtual Calling Card

Now, as we "Shelter in Place," your website is more than ever your virtual calling card.  How is yours looking? Does it reflect your brand, what you have accomplished, and where you want to take your company? COUPAR, as a design consultancy firm, creates websites that showcase your portfolio and succinctly narrate your story. Our experienced marketing team crafts a visual presentation reflecting your company's aesthetics while writing compelling copy. We customize Squarespace websites, which allows for flexible and scalable updates as your firm's objectives evolve.

We start with who you are; COUPAR researches the history and ethos of your company. Our websites capture the essence and nuances of who our clients are on their About and Bio pages.  While many of our sites have been for interior designers, we also work with architects, contractors, artisans, and art galleries—attention to quality and detail thread through all of our websites.  Every client is different, and we translate your distinct voice to your site.

Portfolios represent years of work, and COUPAR views your projects with an editorial eye.  We advise on which homes to showcase on your website, how to organize the photos, the importance of giving industry partners credit, and write descriptions that will attract not only potential clients but also press. For upcoming projects, we advise on photographers and provide shot lists to get the most out of your investment.

Blogs and journals extend the life of your website by giving you dynamic material. COUPAR orchestrates and writes blog content tailored to your firm.  Our clients' blog entries range from company culture, as in Northworks' Nate Lielasus and Amanda Faber’s Insider Tour of Chicago, to the esoteric, like QuarryHouse’s  The Color of Lost Sunlight: Cotswold Stone. The added beauty of this content is that COUPAR can push it out through newsletters and social media.