Autumn Harvest: A Time for Reflection
Autumn is a season that provides an opportunity to pause and reflect on not only personal fruitfulness of the past months, but professional as well. How did your business grow in 2019? How is your pipeline looking? What does your marketing look like and what’s your plan for 2020? Analyzing these questions are important, especially in regards to marketing progress. Marketing can often appear as only a business enhancement or an occasional supplement, but it is absolutely crucial to growing your business.
Marketing should be a fixed component of your company, no matter the state of the economy or your revenue. The reason is that marketing is always malleable. It never has to look a specific way at all times due to the ebb and flow of businesses. Your marketing plan and goals should always be under examination, allowing you to strategically plan ahead and bring in an abundant “harvest” every year.
Do you do your marketing internally or externally? It is common for a business to pursue marketing internally with the misconception that it will cut costs and that it is an easy side initiative to maintain. Companies assume that they know their brand’s narrative the best and can most effectively tell that story, which is not always the case.
It doesn’t take long for companies to realize that suddenly, their internal marketing efforts diminish during busier times and feel the hit. Companies that choose to hire external marketing experts have more bandwidth and funds to increase their business. Their teams focus on revenue-generating work they do best instead of marketing initiatives. Sourcing marketing externally also provides the benefit of having experts who not only know your business but who have a keen and strategic understanding of the industry and media landscape.
COUPAR understands that there isn’t a one size fits all when it comes to marketing. We are always looking for innovative and dynamic ways to tell your unique story. Do you want to ensure next year’s harvest is more bounteous? Reach out to us with your business needs and goals, and we can create a tailored marketing plan that will help you reap success in 2020.
