The COUPAR Edit

Your go-to for design industry insights and education. Explore our monthly blogs, meet industry leaders in our Take 10 series, and learn from historic design icons. Enhance your business with practical marketing and design tips. Subscribe for monthly updates!

A Designer and a Gentleman: John Wheatman
Industry COUPAR Industry COUPAR

A Designer and a Gentleman: John Wheatman

Interior designer, educator, author, and gentleman, John Wheatman, passed away at 94 on September 26. Living on the ground floor of 2500 Steiner Street, the elegant Art Deco tower soaring over Pacific Heights, Wheatman created edited interiors, restrained yet poetic.

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Why Do a Newsletter?
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Why Do a Newsletter?

Email marketing has always been a beneficial tool, but recently it has become invaluable. Newsletters are one of the best ways to connect with your professional community, increase leads, and boost social media and website visitors.

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John Elgin Woolf: Architect to the Stars
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John Elgin Woolf: Architect to the Stars

Do you remember going to parties? In the pre COVID world of Hollywood in the forties, fifties, and sixties, entertaining was gloriously hedonistic. The backdrop for many of these gatherings were homes designed by the architect to the stars John Elgin Woolf.

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Form + Field Designs Retail Spaces for Ayesha Curry
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Form + Field Designs Retail Spaces for Ayesha Curry

The talented Ayesha Curry, actress, cooking television personality and cookbook author wanted to relaunch her Homemade lifestyle brand with a curated pop-up shop. Curry collaborated with San Francisco Interior Design firm, Form + Field, to bring this vision to fruition opening for a month in 2019.


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How Designers & Creatives Help During the Pandemic: Face Masks
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How Designers & Creatives Help During the Pandemic: Face Masks

As COVID continues to persist and face coverings remain a constant in our everyday lives, why not make them a fashion statement? While COUPAR diligently follows proper precautions, Krista Coupar, our CEO, and Founder, wanted to ensure that each of her employees stays safe and stylish by sending everyone a variety of bespoke masks.

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Take 10 With Stonemason Ed Westbrook
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Take 10 With Stonemason Ed Westbrook

Now that the Shelter in Place order is gradually lifting in California, how has it impacted master stonemasons QuarryHouse and their projects? We checked in with the company's co-founder and CEO, Ed Westbrook, who manages not only a regional staff but also an international one during the pandemic.

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The Power of the Process: Designing with Intention
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The Power of the Process: Designing with Intention

Since COUPAR’s inception, developing a sound process has always been at the forefront of our business. The design industry focuses on the value of aesthetics, but process and practicality can often be absent. Firms have individuals with an innate sense of creativity, which is undeniably an integral part of the business, but systematically approaching these visions is crucial.

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Website: Your Virtual Calling Card
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Website: Your Virtual Calling Card

Now, as we "Shelter in Place," your website is more than ever your virtual calling card.  How is yours looking? Does it reflect your brand, what you have accomplished, and where you want to take your company? COUPAR, as a design consultancy firm, creates websites that showcase your portfolio and succinctly narrate your story.

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COUPAR: A Company Built to Work Remotely
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COUPAR: A Company Built to Work Remotely

As we hunker down and begin to brave the COVID-19 storm, we are all adjusting to a new normal. The design industry is undoubtedly changing by the day, like many others, but it’s crucial not to panic. As a consulting agency, COUPAR is here to assist you in evaluating what your firm needs in this current climate and how to move forward.

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