The COUPAR Edit

Your go-to for design industry insights and education. Explore our monthly blogs, meet industry leaders in our Take 10 series, and learn from historic design icons. Enhance your business with practical marketing and design tips. Subscribe for monthly updates!

Take 10 With COUPAR’S Paige Bellante
Take 10 COUPAR Take 10 COUPAR

Take 10 With COUPAR’S Paige Bellante

Senior Lead Designer Paige Bellante has been with  COUPAR for over three years and nimbly transferred her skills in  visual merchandising to interior design. The Northern California native worked for companies such as Anthropologie and Nordstrom for eight years.

Read More
Celebrating Women's History Month: Interior Decorator Elsie de Wolfe
Historic COUPAR Historic COUPAR

Celebrating Women's History Month: Interior Decorator Elsie de Wolfe

Photographer Cecil Beaton captured Elsie de Wolfe, Lady Mendl (1865-1950), wearing her "Apollo of Versailles" velvet cape in her Paris apartment during the late 1930s. Elsa Schiaparelli designed the one-of-a-kind couture piece for de Wolfe to reference her taste for eighteenth-century fashion and the spectacular. It also celebrates the Apollo Fountain and its proximity to the interior decorator and socialite's home, Villa Trianon, in the Parc de Versailles.

Read More
Take 10 With Vistage Chair Walter Paulsen
Take 10 COUPAR Take 10 COUPAR

Take 10 With Vistage Chair Walter Paulsen

Where do CEOs and business owners go when they need to make better decisions, strengthen their teams and grow their businesses? For Krista Coupar, it is her monthly Vistage Group meetings. The global organization has an outstanding 60-year-plus track record in executive coaching.

Read More
Pillow Talk: René Gregorius and the Renaissance Bed
Industry COUPAR Industry COUPAR

Pillow Talk: René Gregorius and the Renaissance Bed

René Gregorius and Stephanie Pineo, aficionados of early antique furnishings, craftsmanship, and design, opened their Los Angeles business Gregorius/Pineo in 1984 at the back of a North La Cienega Blvd storefront. They later moved to an elegant  showroom at 651-653 North La Cienega Blvd. Interior Design Hall of Fame honoree Melvin Dwork told Architectural Digest almost ten years later, "Gregorius/Pineo is one of the best places out there."

Read More
COUPAR Holiday Celebration: Truffle Shuffle
Events COUPAR Events COUPAR

COUPAR Holiday Celebration: Truffle Shuffle

Each holiday season, the COUPAR team finds a unique way to get in the spirit and celebrate with one another. In recent years, we’ve lunched at Spruce and indulged in curated spa gift baskets. For 2022, we switched it up and embarked on a virtual cooking adventure with the help of a company called Truffle Shuffle

Read More
Take 10 With Collector Suzanna Allen
Take 10 COUPAR Take 10 COUPAR

Take 10 With Collector Suzanna Allen

With the success of this year's San Francisco Fall Show, COUPAR predicts antiques are back after a long hiatus. While during the eighties, nineties, and early 21st century, the one percent couldn't get enough of the rarest, most esoteric furnishings and objets d'art, the Great Recession plunged us into a gray world of visual austerity. But now, due to the COVID-19 pandemic and supply chain problems, buying off the floor is an excellent solution for interior designers.

Read More
San Francisco Fall Show Dealer Profile: Epoca
Events COUPAR Events COUPAR

San Francisco Fall Show Dealer Profile: Epoca

San Francisco Fall Show chair and designer Suzanne Tucker of Tucker & Marks places antiques in each of her projects. "For me, antiques give a room soul. There do not have to be many antiques, and they do not all need to be the finest examples. But the rich patina of old wood, painted finishes, or burnished metals gives a lovely juxtaposition to what is new. It can make a room more interesting, balanced, and unique," she says.

Read More
Lights, Camera, Action: The Photoshoot
Strategy COUPAR Strategy COUPAR

Lights, Camera, Action: The Photoshoot

Dynamic and robust project photography is vital to successfully promoting your firm. While it can become one of the more daunting and expensive parts of the process, it is a worthwhile investment. Good photography not only showcases the design of a project, but it helps cultivate a cohesive brand presence and builds the foundation for a firm’s marketing efforts.

Read More
The Journal: Telling a Company’s Story
Strategy COUPAR Strategy COUPAR

The Journal: Telling a Company’s Story

Storytelling is at the crux of marketing, especially in the design industry. Each firm possesses its unique narrative, and these narratives expand with each project they complete. There are various platforms to convey these stories, but one of the most impactful is through a company’s journal on their website.

Read More