The COUPAR Edit

Your go-to for design industry insights and education. Explore our monthly blogs, meet industry leaders in our Take 10 series, and learn from historic design icons. Enhance your business with practical marketing and design tips. Subscribe for monthly updates!

LinkedIn: The Dark Horse of Social Media
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LinkedIn: The Dark Horse of Social Media

It’s not news that social media is a critical marketing tool. The hierarchy of these platforms is often up for debate, but which are deemed the most beneficial varies across industries. For the design industry, Instagram prevails as the top platform for marketing purposes. However, there is another crucial platform often overlooked, LinkedIn.

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Take 10 With Designer Gary Hutton
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Take 10 With Designer Gary Hutton

Gary Hutton is known as the "Dean of West Coast Design." He grew up on his grandmother's apple ranch in Watsonville, studying studio art with iconic 20th-century artists Wayne Thiebaud, Manuel Neri, and Robert Arneson at UC Davis. Coming to the Bay Area, he completed his design degree at the California College of the Arts. This diverse background that bridges rural with urban and juxtaposes the obvious with the esoteric is what makes Gary's work unique.

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Take 10 With Cinergy’s CEO Greg Francis
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Take 10 With Cinergy’s CEO Greg Francis

Greg Francis is CEO of Cinergy, a company that seamlessly integrates construction with acoustic design for luxury multi-media theatres, recording studios, and noise control. The firm also offers the latest technology in secure environments for residential, commercial, and industrial properties.

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Delayed Gratification: Long Lead Times
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Delayed Gratification: Long Lead Times

Designers expect lead times when ordering custom, high-end products, but lately, the delay and estimations have been abnormally long. The design industry was affected along with every other industry in the early days of the pandemic. We expected delays. However, as we slowly emerge and recover from Lockdown, long lead times remain and, in some cases, worsened.

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Take 10 With COUPAR'S Lisandra Caro-Torres
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Take 10 With COUPAR'S Lisandra Caro-Torres

For the last five years, Lead Project Manager Lisandra Caro-Torres has handled the nuts and bolts of COUPAR Studio. She is responsible for sending out purchase orders, ensuring the accuracy of invoices before handing them off to accounting, receiving and processing all vendor documents, tracking goods ordered or services contracted, and handling all related documentation. Wow!

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Timeless Elegance: Shears & Window
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Timeless Elegance: Shears & Window

When Shears & Window recently consolidated their second-floor SFDC furnishings showroom with their fourth-floor textiles department, owner and CEO Greg McIntyre discovered a treasure trove of historic photos. The time capsule dated back to 1976 when Jack Shears and Adam Window opened the pioneering multi-line showroom.

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Red: The Ultimate Cure for Sadness
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Red: The Ultimate Cure for Sadness

American fashion designer Bill Blass said, "Red is the ultimate cure for sadness." The hue is the perfect antidote to our COVID fatigue and as a celebratory color for Valentine's Day. For interiors, red is a bold choice.

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