Tell Me a Story: Brand Narratives
Early 20th century writing box (suzuri-bako) and writing table (Metropolitan Museum of Art)
Brand storytelling is a powerful way to market your design, architectural, or construction business. Setting yourself apart through an established brand is crucial when competing against other firms. Once identified, these unique narratives tell a cohesive company story through various initiatives and platforms. Consistently sharing what makes up your firm’s DNA increases brand awareness and credibility. When assessing what makes your company stand out, it’s essential to identify a few singular concepts. You can touch on different aspects of your brand, but they should all weave together into a concise, overarching story.
FTF Engineering highlights its team and company culture. FTF stands for "Family, Team, and Fun," and the structural engineers serve their clients from "Foundation To Finish." They emphasize these values throughout all their marketing channels. Whether congratulating and acknowledging team members' achievements or sharing photos of their projects from start to completion, this humanizes their structural engineering firm, giving potential partners a look into what it means to collaborate with them.
QuarryHouse, founded by Ed and Missy Westbrook, is a company of master stonemasons whose tagline is "The Art of Legacy." The legacy is the craftsmanship of timeless structures that combine traditional and modern stonework techniques. It also references the second generation of Westbrooks, Dillon, and Cassie, who have vital roles in the firm. There are recurring themes of the QuarryHouse team working with a knowledge and passion for artistry. COUPAR conveys this throughout its website, social media, newsletters, and advertorials.
Photo: Adam Slama
Amplified Lifestyles' catchphrase “Where Technology Meets Artistry” permeates their narrative. The best home technology integrates seamlessly into the architecture and interiors. Amplified Lifestyles specializes in luxury residential integration, focusing on the client experience. They set themselves apart from other firms by highlighting that they have an equal passion for cutting-edge tech as they do, providing old-fashioned customer service. Their sleek, elevated branding tells the story of high-end tech meeting high-end service.
Defining what sets your company apart is the foundation for strategically positioning your firm. Uncovering and establishing a narrative is ongoing; talking about yourself can often be challenging. COUPAR works with companies to help develop their unique story and how to tell it best. If you're interested in our marketing services, contact us at info@couparconsulting.com
