About Us
Our Company
Our skilled and diverse team of over 20 design and marketing professionals work together to foster your business at every stage. With backgrounds and formal education in design, architecture, marketing strategy, and liberal arts, our collective talents address your current and future needs.
COUPAR is the pioneer in full-service design industry consultancy. While other consultants in the industry are ad-hoc and provide tactical support, our talented and adept professionals implement holistic programs. From branding and communications strategy to fielding an entire design studio, we enable our clients' businesses to scale unconstrained by staffing limitations – allowing them to reach their creative potential.
Designer: McMullen & Co. Interior Design | Photographer: William Jess Laird
Our Leadership Team
Teresa Kintz, Principal
As a Principal at COUPAR, Teresa Kintz sets the aesthetic and operational tone for the company, bridging interior design and tech. Teresa has implemented a high level of organization while keeping a holistic vision for the design process to streamline the client experience. She holds a B.A. in Interior Architecture from Sacramento State and agrees with Charles Eames, "The details are not the details. They make the design."
Roshie Larijani, Design Director
Design Director Roshie Larijani has managed projects from concept to installation and is instrumental in hiring and training new studio team members. Born and raised in San Jose, Roshie comes to COUPAR with a BA in Interior Architecture and Design from the Academy of Arts University. Her cultural background influenced her aesthetics, exposing her to the vibrancy of Iranian textiles and exquisitely crafted Persian rugs.
Kendra Boutell, Content Director
Kendra Boutell began her design career working for San Francisco's To the Trade showrooms and investment-grade antique dealers. With the Great Recession, she switched to writing about design. As Content Director for COUPAR, Kendra develops clients' newsletters, journal posts, web copy, profile pitches, and project pitches. She coordinates with photographers on photoshoots to show client projects to the best advantage and secure publication placement.
Tricia Kerr, VP, Creative Operations
Tricia Kerr, VP of Creative Ops, has been integral to COUPAR since the company's inception. She holds a degree in Architecture and Community Design from USF and has extensive knowledge and experience in the marketing and studio departments, allowing her to create fluid operational systems. Tricia's role at COUPAR grew organically over time, ebbing and flowing with her own needs of raising a family.
Julia Marani, Design Director
COUPAR Design Director Julia Marani comes from a family in architecture, and it might have been natural for her to choose that profession. Instead, the New York City native chose an adjacent design path with an Art and Architectural History degree from Skidmore College. A passion for art, furniture, fabrics, and finishes led Julia to an interior design career while still exhibiting architectural attention to detail.
Natalia Gomez, Marketing Director
Marketing Director Natalia Gomez earned a BA in Advertising from USF. She designs unique websites, marketing collateral, and social media campaigns for COUPAR's clients, combining technical strategy with an innate aesthetic sophistication. The esoteric yet approachable content Natalia selects tells a visual story. She balances accounts that range from the tangible of interior design to the intangible of home electronics with grace and style.
Krista Coupar
Krista Coupar, founder, and CEO of San Francisco's COUPAR, pioneered combining business consultancy with design industry practices. Since 2007, COUPAR has offered innovative solutions for project management, marketing communication, and business operations to the design and allied communities. Krista's multi-faceted consultancy firm coaches, counsels, and empowers elite designers, architects, builders, and artisans.
While a creative holds their company's vision, they may lack the personnel to grow their business. Krista premiered à la carte services to address this by forming a highly experienced team to provide technical support, management, and marketing as needed. This flexibility gives a design or architectural firm more stability and strength during growth. COUPAR streamlines the design process through its Studio team and uses business insights to execute innovative communications quickly via its Marketing team.
Giving to the design community and education, Krista serves on the Host Committee for Enterprise for Youth's (Private) Collections, is a Sponsor of The San Francisco Fall Show, and supports the École Notre Dame des Victoires. She has been on podcasts with The Modern Architect, Design Influencers Conference, and MyDomaine. The Huffington Post profiled her.