Case Studies


case study

San Francisco Decorator Showcase


The San Francisco Decorator Showcase is a significant commitment of time, money, and talent. So, how will you get the most return on your investment? We understand the thrill of seeing your Showcase room in print. And as a full-service marketing firm and design studio, we know that it takes more than a press feature to uplevel your firm. In a changing communications landscape, PR is the minimum amount of marketing needed to boost your business.


Our team of over 20 professionals will create a proactive marketing strategy specific to your firm’s year-long goals. Using a holistic approach, we provide support from start to finish. Coupar can work with you from your initial Showcase board presentation through to room completion and final photography. We are an exclusive marketing firm that can work in conjunction with professionals specializing in PR to develop high-level strategy.

Coupar pioneered the modern Press Kit and Pop-Up Website for Showcase, which has become a standard tool used each year. Our proven record of connecting designers with the right channel partners results in a healthy pipeline. For 2019, we go one step further. Now we take your marketing strategy beyond PR ensuring that you get the most out of your Decorator Showcase investment.


  • We’ve supported clients in the San Francisco Decorator Showcase since 2011

  • We’ve represented over 33 clients to date

  • We’ve reached over 1.6 million Instagram users

  • And we are here to help from start to finish


Various Clients


Pop-up Website
Photography Direction
Press Release
Public Relations
Press Card
Brand Development
Social Media


San Francisco, CA



Street Soiree

“In 2015, I worked with Coupar Consulting to promote the dining room I designed in collaboration with acclaimed street artist Ian Ross. The Coupar team facilitated superior photography and landed me a spectacular blog feature with one of the most noted design bloggers in the country. The press coverage I received because of Coupar’s efforts were spectacular. I was a very happy customer. Brava Coupar Consulting!”

– Cecilie Starin

Antonio Martins-2016 Showcase-DavidLivingston-low res-07.jpg

Artful Living Room

“2013 and 2014 were two incredible Showcase years for us and it was great to have Krista by our side. She assisted with the press release, created a press kit website and project photos and was always there to help throughout the event. Thank you, Krista!”

– Antonio Martins


Andrew Joseph PR

“Andrew Joseph PR has had the pleasure of sharing and collaborating clients with Coupar Consulting on more than one occasion and the experience has always been rewarding and exceeded expectations. The team is fun, smart and savvy and come to the table with solid know-how and expertise. They are genuinely a class act.”

– Andrew Joseph

Cordero Consulting

“Anyone who's in the business of growing and development knows that scaling your brand and working with professionals who not only know the industry well, but serve as an extension of your ethos is key to success. Coupar Consulting is just that—the feet on the ground when all things are in motion. We at Cordero Consulting have had the privilege of working with Coupar in a way that's seamless when it comes to marketing and public relations strategy for client, Cynthia Spence. Creatives always joke about being either left or right-brained....with Coupar you get both.”

– Byron Cordero


What We Do

Our leadership team offers expertise to support design businesses no matter their stage of growth. We work alongside our clients at an operational level to navigate the business of design by providing a staffing solution that is both agile and reactive to the market as well as fits the needs of the principal.


Business consulting
Project management
Design studio
Photoshoot support
Brand development
Website development
Public Relations
Social Media


Clients supported: 200+
Clients in showhouses: 33
Websites created: 75