case study

Website Development

Challenge

Elena Calabrese wanted a compelling brand identity and comprehensive website that showcased her portfolio, unique point of view, and differentiated the firm from a crowded marketing arena.

SOLUTION

We created a unique emblem and an entirely new website to enhance Elena Calabrese Design & Decor’s digital footprint. To tailor to the brand’s specific needs, we customized a Squarespace website which allowed for flexible and scalable updates as the firm’s objectives evolved. The website now reflects a fresh and unique presence that appeals to current collaborators and prospective clients, and strengthens brand identity. Currently, Elena Calabrese Design & Decor’s brand is threaded throughout all communications: website, social media, content marketing, newsletter, stationary, media buys, partnerships, and PR initiatives.

KEY TAKEAWAYS

  • Designed a brand emblem to achieve brand consistency
  • Created a functional and enjoyable user experience for various platforms and devices
  • Incorporated interactive elements to the navigation structure to ensure smooth transitions from one page to another
  • Selected the best of the best images
  • Told brand story through team bios, key services, projects, and inspiration (content strategy)

Client

Elena Calabrese Design & Decor
www.elenacalabrese.com

Scope

Visual Identity
Website Design

Location

Sausalito, CA

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What We Do

We’ve designed 75+ websites for the design and luxury industries including The Wiseman Group, McMullen & Co. Interior Design and Evars + Anderson Interior Design.

OUR ROLES

Brand strategy
Content development
Visual Identity
Digital strategy
Newsletter campaign

OVERALL RESULTS TO DATE

Websites we’ve created: 75
Websites we’ve contributed to: 10
Average time to develop new site: 2 months
Average time to refresh current site: 2 weeks - 1 month

Ready to take your website to the next level? contact us for a free consultation.