In 2018 we shared the importance of content marketing. Now, we are kicking off 2019 with our industry panel tips and tricks.
Here are five things that you should do in order to ace a panel presentation:
1. Get to know your audience.
Before the panel begins, we recommend introducing yourself to members in the audience as the keynote speaker. Try to find out more information about that individual or firm, such as what they do or what brought them to this event. Then, be sure to tailor your messaging to them in your conversation. It’s easier to stick to 2-3 people rather than engaging with an entire room. So, take it slow!
2. Have a say in who the other panelists are if you can!
Think about who you want to collaborate with for future projects. Perhaps there is an architect that you’ve been dying to work with or a budding photographer that aligns perfectly with your brand's vision. Suggest them to your moderator for consideration–chances are, your moderator is looking for someone that is compatible with you as well!
3. Create controversy.
No one likes a boring conversation! Add interest and pose questions to your fellow panelists in a professional manner.
4. Pay close attention to the time.
Some panelists want to seize any opportunity to share their two cents, while others might sit back for too long. It is important for you to suggest enough feedback to both the moderator and your audience. When you answer a question, strive to make your point, then stop.
5. Be energetic and offer insightful information.
Share how excited you are to be there. Share your newest works, collaborations, and anything you can to keep the audience interested.