As a member of the design industry, it is important to understand the nuances of social media channels like Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Your social media presence is often someone’s first impression of you. When using these channels effectively, you are able to gain brand visibility and extend your network to reach potential clients and expand your list of project collaborators.
Instagram is a an extension of a designer’s portfolio.
Instagram allows you to share photo and video content with followers, which is key within the design industry as it allows your feed to become an extension of your portfolio. Chances are, you have an extensive portfolio whether that be residential, commercial or both. It is time to share it with the digital world. Follow key players in the industry such as editors, writers, magazines, and other media outlets as they are people who you want to engage with. Engaging with these accounts increases the likeliness that they will interact with you in return. Below, we’ve included a few best practices and suggestions for Instagram.
One of Instagram’s newest features enables users to switch from the standard personal profile to the “Business Profile.” As a business account, you have access to analytics on your followers and when they are most active. Instagram analytics allows us to take a look at this data and review the days and times that are most popular to post. The Instagram for Business setting also allows you to add your contact information. These contact buttons stay on your profile page and make it easy for your followers to get in touch!
One of Instagram’s most loved and used features is Stories, which enable users to post photos and videos to their profile for up to 24 hours. Stories are designed for content that is relevant for a short period of time like a reminder for an upcoming event. As Instagram Stories only last for 24 hours, Instagram Highlights allow users to group together stories on your profile for a longer period of time. Highlights are great for showcasing press features, project sneak peeks, and event content.
Often times we see users upload a link in their bio as well is in the copy for a post. The next time they want to link something, the link in their bio gets updated and people are unable to follow the earlier link as you cannot follow links when they are in the copy of a post. This can be easily worked around by using Linktree. Linktree allows you to add multiple links to you bio which can be extremely useful when designers want to direct followers to more than one link such as both a press feature and their website.
Facebook shares valuable business contact information which can help you make more connections.
Facebook is an important social media channel for designers to share projects and press features. Facebook’s share feature enables your friends and followers to share your posts, images and articles with their own individual feeds. And vice versa, you can share theirs! Similar to Instagram, this is a great way to engage with editors, writers, and media outlets in the hopes to build a relationship with them.
Many designers use their feed to display press wins so that others are able to see past successful projects making them more inclined to collaborate with them. Another feature lets you link your Instagram and Facebook accounts so that anything posted to your Instagram is automatically added to your Facebook feed. This can be especially useful in creating a following over multiple platforms. Through Facebook, designers can also share events, allowing them to connect with their followers and potential collaborators in person.
Facebook has a unique feature that distinguishes your personal profile from your business profile, giving your more control of your digital channel. The business profile setting has useful elements like contact information and reviews. Instead of sending a friend request, users are prompted to like and follow your page. The business feature also encourages new followers to send a message to the business owner creating an easy communication method. If you have a storefront you are able to add the location and business hours to your page. By adding information about your storefront, it is easier for people to find you when searching for designers in your area. Overall, the business profile feature makes it easier for you update your contact information and seamlessly communicate with followers.
Pinterest allows you to share your aesthetic and collaborate with others.
Pinterest acts as an online inspiration board, giving you the chance to group together “pins” and multimedia pieces as “boards” which are easy to navigate through on your profile. Designers can use Pinterest to post inspiration and give people a deeper look at what their aesthetic is. You can also post photos of your projects and allow others to share them giving people more opportunities to discover you and your brand.
One of the newest features available on Pinterest is called “Rich Pins.” The Rich Pins feature show a headline, author and description along with a photo for each Article Pin containing a “Read it” button that can be used to view the whole article. This is beneficial to designers because it can be used to promote articles that are relevant to their brand such as press features.
LinkedIn helps designers make business connections with potential collaborators.
LinkedIn is an invaluable networking tool that provides you with the opportunity to connect. By creating a business network, you open the door to various opportunities to collaborate and work with others in the industry such as other designers, architects, builders, landscape architects, and vendors.
Creating a company profile on LinkedIn gives people a way to look at the entire business, not only the proprietor. A company profile can be useful especially when looking to recruit new hires. Many designers will use their profile to post industry articles and blog posts as well as notable business announcements. Through LinkedIn, people are able to connect with and get more information on the business end of your brand.
Twitter tells you what’s trending and can improve SEO.
Twitter can be useful when you need to find out what topics or hashtags are trending, but its use is limited within the design industry. You are able to link your Instagram and Facebook accounts directly to your Twitter so content from those channels is automatically added to your profile. Twitter can help Search Engine Optimization or SEO by allowing the use of hashtags which act as keywords for your post. Making sure your Twitter handle or username is consistent with your other platforms can maximize the ability to find your profile.
Though maintaining multiple media platforms can be difficult, it is important to do so as it is a representation of both you and your brand. Posting timely and relevant content while utilizing newer features like Instagram Stories and Facebook’s Business Profile can help augment your online presence. Social media is constantly changing and the updates can be difficult to follow at times. If you can stay consistent across all channels meaning that you have the same company name, logo, website, contact information and general content then you are off to a good start. There are best practices when it comes to social media but overall consistency across your channels is key.