Tips and Tricks: Optimizing Company Profiles on LinkedIn

LinkedIn is a great tool to help companies optimize SEO and build a network of industry peers and collaborators. We’ve rounded up our top tips below of tactical solutions to help you create an outstanding LinkedIn profile.

 
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Stand Out with Visuals
We recommend uploading a logo (400x400 pixels) and background image (1584x396 pixels) to help solidify your brand’s presence on LinkedIn. Companies with logo images get six times more traffic to their pages. Rich media is also important to help increase engagement and stand out in the news feed. Images generally result in a 98% higher comment rate. Links to YouTube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate.

SEO Optimization
It’s important to include a keyword-rich description about your company because LinkedIn’s company pages are SEO-friendly. The bio should be concise and captivate your target audience by explaining what differentiates your company. LinkedIn members can search for companies by keywords, so include words and phrases that describe your business, expertise, and industry focus.

Post Engaging Content
LinkedIn is a great tool to ask questions, share insights, and encourage discussion. Posting meaningful and consistent content for your target audience is the best way to drive follower growth. Daily postings that share company news, industry articles, or thought leadership will drive engagement, conversations, and familiarity with your company. Always include a call to action to encourage people to further engage with your posts. Also, don’t forget to write catchy headline to grab your follower’s attention when they’re scrolling their feeds.

Encourage Followers
Don’t be afraid to let people know you’re on LinkedIn. Boost your followers by encouraging current employees, past clients, and current clients to follow your company on LinkedIn. Then, take it a step further by encouraging employees to share your company's posts to their network which will help further your post’s reach. Finally, make sure you have a link or button on your website and newsletter to let people know to follow you on LinkedIn.