Where Color, Art, Technology and Design Collide


We are delighted to announce the addition of one of our newest clients, the LOCZIdesign Group. Established by Paige Loczi, this San Francisco-based design collective is both a full service design firm and gallery. Their focus on engaging the local art, design and technology communities sets LOCZidesign from the pack.

LOCZIdesign host quarterly events to promote designers and artists to come together to create and celebrate. This month, LOCZIdesign will host a gallery opening and after party: ‘Living (in) Color Within Boundaries of Space.’ The night of music and art will address the complex relationship between color and space and the intersection of technology and art. Below, we've asked Founder and Creative Director Paige Loczi some questions about her company and the upcoming event.

CC: As one-part interior design firm, one-part studio collective and one-part gallery, it’s clear that LOCZIdesign is far from a conventional firm. Where and when did the concept for the events—or designedCOLLECTIVE—begin and how has it evolved into what it is today?

PL: The concept for the designedCOLLECTIVE grew out of our desire to contribute to our community, connect talented people and encourage dialogue about "designing a better world." We've been holding designedCOLLECTIVE events for the last 5 years and they range from panel discussions to bazaars to art openings. It's a lot of fun to see how our design community has grown over the years; it’s full of intelligent, inspiring people who work hard and play hard too. 

CC: How do you select the overarching theme for your designedCOLLECTIVE events? How does Living (in) Color: Within the Boundaries of Space relate or differentiate from previous events?

PL: I have been thinking a great deal about how interior design affects people. I think there's an alchemic quality to what we do, defining and transforming space. I am interested in the relationship others have with space and how it affects them. I’ve wanted to work with this subject matter for some time. I've known three (of the 6) artists presenting for a long time, and was just waiting for the right alignment to bring them together. In each case, their work brings the conversation of art and the use of technology to make art to the foreground. As humans, we're always defining, adjusting and ignoring boundaries. I'm interested in how artists respond to that notion. 

CC: What was the process of selecting the six audiovisual artists who will be showcasing their work at Living (in) Color?

PL: We started with the Frank brothers. Then I met Gabriel and saw the parallels to what he was working on. Ironically, I was introduced to Phil through a mutual friend only to find out that he and Gabriel were collaborating on another event! Phil and Charles were working together too, so he was added. Ryan has been a longtime contributor and has played at many designedCOLLECTIVE events. His art fits this motif and brings a certain amount of grit to the show. We've been lucky to collaborate with Leslie during our Exploratorium installation. Her use of sacred geometry was an obvious match as were the beautiful rugs from the Rug Establishment. There's always a healthy dose of alignment and synchronicity that accompanies the events. Together, they tell the story of this urban, urbane, profound, profane human existence!

CC: Without giving too much away, please give us a little insight into what guests can expect to experience at Living (in) Color. 

PL: The art will spark great conversations and enliven the space. My brother, DJ Loczi, will fly in to spin music. He and Ryan have traded off on the decks for years and it's a ton of fun to watch and listen.

CC: Tell us a little more about your connection to Project Color Corps. What drew you to select this specific charity organization to benefit from your event?

PL: I have known Laura Guido-Clark for years and Project Color Corp embodies the spirit of social change teaching positive empowerment and spreading joy through color. Since the theme of the show is "Living (in) Color" it was an obvious choice.

CC: How does the intersection of technology, art and community come into play in your interiors?

PL: Technology: Today is such an interesting time to build. Innovation in energy efficiency, material composition and lighting are really changing the way we build and curate space. Phil Rayneri’s light projection system will change how multi-media art is installed and displayed.

Art: The goal whenever we’re designing a home for people is to create an environment in which they can thrive, commune, rest and rejuvenate. Art is a major component in our interiors as we think it often completes the design. Some of our clients are collectors, for others, we’re introducing them to the trade. I often collaborate with my friend, Aimee Friberg, owner and curator of Cult Exhibitions. She has her hand on the pulse of the art scene and introduces our clients to meaningful work to help build their collections.

Community: Often, our clients request that we design dedicated space for entertaining. One of our recent clients participate actively within their community and host a number of gatherings in their home. Part of the project program was to create a flexible space that could be modified to host a board meeting or a sit down dinner for fifty.

Living (in) Color: Within the Boundaries of Space's Gallery Opening and After-Party will be held on Friday, June 3rd from 6 to 11PM at 175 De Haro Street, San Francisco. For details and ticketing, please visit the event page. For more information on LOCZIdesign and their upcoming events, please visit their website