We are a skilled and diverse team of over 20 design and marketing professionals that work together to scale your business at every stage. With backgrounds and formal training in the science of design, marketing strategy, branding and business operations, Coupar has the varied talent to address the current and future needs of our clients.

Krista Coupar

Krista Coupar, founder and CEO of San Francisco's COUPAR, pioneered the synthesis of business consultancy and interior design practices. From company headquarters in the San Francisco Design Center, Krista has built a multi-faceted consultancy that coaches, counsels, and empowers elite designers, architects, builders, artisans, and showrooms. Since 2007, COUPAR has offered innovative solutions for business operations, project management, and marketing communication to the design community.

While a creative holds the vision of their company, they may not have access to the resources that will help their business grow. Krista premiered à la carte services for designers by forming a highly experienced team to provide technical support, management and marketing as needed. This flexibility makes a firm's design team more scalable allowing for stability and strength through growth periods. By systemizing the design process through its studio team and using these business insights to execute innovative communications quickly through its marketing team, COUPAR accelerates growth, enables more profitability and ultimately frees clients’ creativity.

Giving back to the design community, Krista serves on The Institute of Classical Architecture & Art’s Northern California board and the Host Committee for Enterprise for Youth’s Private Collections. She has been featured in Huffington Post, Luann Nigara’s A Well-Designed Business podcasts, Design Influencers Conference and MyDomaine.

Leadership Team

Our Values